Private label is the fastest way to put your own brand on clothing made in Bangladesh: the garment is made to a block whose fit is already proven, in your choice of fabric and colour, and finished with your labels, tags and packaging. This guide explains what you get, what you own, what your label must say by law, what it costs and where first orders go wrong.

What private label means, and what it does not

Four terms get mixed up, and the differences decide what you pay for and what you own. Private label: the factory's proven pattern, your fabric and colour choices, your branding. White label: the same garment sold to several brands with only the label changed, usually from stock. Full package (FOB): the supplier makes your design from your tech pack, sourcing fabric and trims. OEM: exactly to your specification, with patterns developed for you and owned by you. Private label sits between white label and full package: more choice than stock, less development than your own design. Our private label service page lists what is included; FOB, CMT and full package explains the production models.

What you own, and what the factory keeps

Your logo, label artwork, hangtags, packaging and any colour you develop are yours, and we do not show them to or reuse them for other buyers; we sign an NDA on request. The block, the base pattern the garment is cut from, belongs to the factory, which is why private label is quick and inexpensive to start and why the same fit can appear under other labels. If exclusivity of fit matters to your brand, the route is OEM development, where a pattern is made for you and stays with you. Many brands start private label to test a category and move their best sellers to their own blocks later; the sealed samples and lab dips from the first run carry across.

The five steps

  • Pick base styles and fabrics. A tee, polo, hoodie, jogger or woven shirt from proven blocks, in a fabric weight and composition that suits your price point; our fabric and GSM guide helps here.
  • Send logo and label artwork. Vector files, Pantone references for fabric and trims, and the fit you want: approve our block, or send a reference garment to compare against.
  • Approve a branded sample. Made in the bulk fabric with your labels and tags; once approved it is sealed and every inspection is judged against it.
  • Production and inspection. Fabric inspected before cutting, inline checks on the line, a final random inspection to ISO 2859-1 with a photographed report to you before shipment.
  • Delivery. FOB Chattogram if you have a forwarder, or DDP to your warehouse with duty and clearance handled.

What your label must say by law

The brand name is the least regulated part of a garment label. The regulated parts are fibre content, country of origin and, in some markets, care instructions and an identity for the company responsible, and the wording differs by market. In the United Kingdom, the Textile Products (Labelling and Fibre Names) Regulations 2012 require the fibre composition in the permitted fibre names, in descending order by weight. In the European Union, Regulation (EU) No 1007/2011 does the same with its own list of fibre names, in the language of the country of sale. In the United States, the Textile Fiber Products Identification Act, enforced by the Federal Trade Commission, requires fibre content, the country of origin and the identity of the manufacturer or importer, plus care instructions under the Care Labeling Rule. Canada requires bilingual fibre content, Japan its JIS care symbols, Australia care labels in English. We check label content against the market you sell in before anything is printed; every market guide on this site carries the rules with sources.

Woven labels, printed labels, hangtags and packaging

A woven label is the durable, premium option for the neck; a printed neck label, often heat-transferred, is softer and preferred for babywear and activewear where a sewn label irritates. The side or care label carries the legal text and can be woven or printed. Hangtags, stickers, polybags and cartons are all part of the same brief, and they are where marketplace rules bite: a barcode format, a polybag warning, a carton label to a retailer's specification. Send the rules of the channel you sell through with your artwork, and we build them into the packing specification rather than discovering them at the warehouse door.

What it costs

Because the pattern already exists, most of the cost is the garment itself, and our starting prices are public: a basic t-shirt from US$4.50 a piece, a polo from US$5.90, a hoodie from US$7.90, FOB Chattogram before freight and duty. Branding is added line by line: woven or printed labels, hangtags, care labels and packaging, and lab dips where you choose custom shades. What private label removes is pattern development; what it does not remove is fabric minimums, so a custom fabric development carries mill minimums and is quoted separately. Our cost guide shows a cost sheet line by line, and the order cost estimator gives a first figure for your quantity.

Claims on the label: organic, recycled, made in Bangladesh

A label is a claim, and some claims need paperwork. "100% organic cotton" needs a transaction certificate under a scheme such as GOTS or the Organic Content Standard covering the fabric in your order, not a certificate for the mill in general. "Recycled polyester" needs the same under the Global Recycled Standard or the Recycled Claim Standard. "Made in Bangladesh" is a customs statement that must match the origin documents. We ask for the certificate before the label is printed, and if it does not exist we say so and the claim comes off the label; our guide to verifying factory certificates shows how to check one yourself.

Where private label orders go wrong

  • The bulk looks different from the sample. Prevented by sealing the approved sample and judging every inspection against it, never against a photograph.
  • Labels that break marketplace rules. Prevented by checking fibre names, origin and care text against your market before printing.
  • Reorders that do not match the first run. Prevented by keeping lab dips, sealed samples and fabric details on file and matching the reorder to a physical standard.
  • Too many colours for the quantity. Minimums apply per colour, because each colour is its own dye lot; three colourways of one style are three commitments. See the minimum order guide.
  • Decorating blanks and calling it manufacturing. A printed blank in tens of pieces is a printing job, not a private label programme, and is priced and sourced differently.

Before you enquire: a short checklist

  • Which products, in which fabric weight, and roughly how many pieces per style and colour
  • Your logo and label artwork as vector files, and Pantone references for colours
  • The country you sell in and the channel, so labels and packaging follow its rules
  • A reference garment for fit, or a note that our block is fine
  • The date the goods must be in your warehouse

Send those and we reply within one working day with a first costing. If your range needs its own patterns, or your first run is a few hundred pieces, say so at the enquiry stage and we will tell you honestly which route fits; our guide on starting a clothing brand with a Bangladesh factory covers the first order from the other side.

Sources

Checked . Rules and figures change, so confirm anything that affects your pricing.

  1. legislation.gov.uk — Textile Products (Labelling and Fibre Names) Regulations 2012 (opens in a new tab)
  2. EUR-Lex — Regulation (EU) No 1007/2011 on textile fibre names and labelling (opens in a new tab)
  3. FTC — Threading your way through the labeling requirements under the Textile and Wool Acts (opens in a new tab)
  4. GOTS — public database of certified suppliers (transaction certificates) (opens in a new tab)
  5. Textile Exchange — standards and certified sites (OCS, GRS, RCS) (opens in a new tab)

Put this into practice

All guides